What Makes You Click

The biggest psychological experiment ever is being conducted, and we’re all taking part in it: every day, a billion people are tested online. Which ingenious tricks and other digital laws ensure that we fill our online shopping carts to the brim, or stay on websites as long as possible?

[vc_row][vc_column][vc_column_text]The bankruptcies of department stores and shoe shops clearly show that our buying behavior is rapidly shifting to the Internet. An entirely new field has arisen, of ‘user experience’ architects and ‘online persuasion officers’. So, How do these digital data dealers use, manipulate and abuse our user experience?[/vc_column_text][/vc_column][/vc_row]

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