Jon Butcher created a living masterpiece of a life that involves radically different (and incredible) ways of experiencing life. From aging to money to love to happiness, Jon decided to discard and burn all the traditional rules of society and set his own laws. These include defying aging, redefining love, building unique futuristic homes… and even pulling his kids out of school.

Jon lives a life so unusual he could be a candidate for those famous Dos Equis “The World’s Most Interesting Man” commercials. But what makes him unique is that his life was planned and curated every bit of it using a method called Lifebook.

The primary genius of Lifebook is in the fact that it introduces a highly structured framework to force your brain to think outside the box when it comes of success, happiness, and fulfillment. Because, you do not want to be that man who has abundance in his bank account, but a lousy relationship with his wife.